Why is Lebron James the most over-hyped sports figure in history?

There is no denial about that. He is most over-hyped and maybe (most overrated)..? What is it about Lebron James that make the media and people spurn their attention towards him? Is it his personality? The fact that he's huge but plays like magic johnson? Scottie Pippen claimed he was going to surpass Michael Jordan. Or was it his high school success (which was legendary)..but now in the NBA hes been in the Finals twice and failed both badly. What is it about LBJ?